KAE is a design studio founded by creative director Samuel Kosasih, rooted in the philosophy of transformation. Drawing from the Japanese word kae (change), the studio explores visual storytelling through branding, digital design, and spatial experiences. KAE blends conceptual clarity with bold aesthetics, creating work that evolves with culture and meaning. With a multidisciplinary approach and a deep appreciation for form, function, and feeling, the studio serves clients across industries seeking refined, future-forward design. Guided by Kosasih’s vision, KAE is both a place of exploration and elevation—where ideas shift, identities grow, and design becomes a living agent of change.