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BMW Motorrad Community Indonesia
2024 marks the 10th anniversary of BMOG (BMW Motorrad Owners Group) of Indonesia - and thus, they were asked to submit a new, formal brand identity to Stuttgart - the headquarters of BMW Motorrad global. Our team was tasked to create the primary identities (logo, brand colors, typography) as well as concepts for their merchandising, which includes jerseys, membership cards, hats, vests, shirts.. and more.
Indonesia National Identity + The Pleasure of Touring
The primary identity (logo) combined the element that clearly separates our identity from the other countries' BMW Motorrad clubs - in the way that it implements Indonesia national identity (Garuda) with our roads' signature features - curves & various terrain.
Designer: Samuel Kosasih - Advisors: Justin Kowara, President of BMCI
