Deltri

Client

Deltri Garage

Scope

Branding, Social Media Management

Year

2023

Revamping the Brand of an Auto-Revamper

Deltri Garage was a small home business when it all started. A passion project of its founder, it turns out to be a legitimate business restoring luxury cars and even yachts in 2023, moving from its humble home garage in Delima Tiga (the origin of the name, Del = Delima, Tri = Three), Bintaro to a brand-new location in Sambas, South Jakarta. In this transition, not only they revamp their quality and experience of service, but they also refocus to tackling only a specific niche - interior & trims only. With this, Deltri has grown sharper, pushing the edge of restoration & modification of automotive interior & trims to its limits.. and now, their identity & social media needs to reflect this change.

We were tasked to design its new Brand Identity & craft a Marketing Strategy for its social media. From uniforms to service list paperwork.. from photography guideline to Instagram content masterplan.. we celebrate the momentous milestone of this establishment together with a complete rebranding.

Revamping the Brand of an Auto-Revamper

Crafting a Distinguishable Identity that is still Familiar..

The challenge for us was how to create an identity that still feels familiar to its loyal customer base & its founder, while also make it more flexible and worthy of its new level in the industry.

We took the old identity main features - sharp edges, red-black colors and distinct sporty styling.. and mix it with inspirations from sportscar and luxury cars marque's iconic design features - a more austere, compact yet elegant typography.

This design & visual language was then applied across all mediums - including print, textile and even digital, on its social media.