work

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work

about

contact

Mahasa

Mahasa

Mahasa

Client

Client

:

:

Mahasa

Mahasa

Scope

Scope

:

:

Branding

Branding

Year

Year

:

:

2023

2023

Weaving New Creations for New Businesses

Mahasa is a B2B manufacturer specializing in creating weaved products such as socks, beanie and undergarments for new businesses in the e-commerce space. Fighting imports from China with local, Indonesian manufacturing isn't easy - and thus, the identity needs strong elements of trustability, professionalism and literal 'strength'.

Combining the letter M from Mahasa with the weaving pattern commonly found in socks, the logo is created.

Weaving New Creations for New Businesses

Mahasa is a B2B manufacturer specializing in creating weaved products such as socks, beanie and undergarments for new businesses in the e-commerce space. Fighting imports from China with local, Indonesian manufacturing isn't easy - and thus, the identity needs strong elements of trustability, professionalism and literal 'strength'.

Combining the letter M from Mahasa with the weaving pattern commonly found in socks, the logo is created.

A Corporate Brand Identity that is Timeless yet Smart

Corporate identities tend to be a bit boring, not because they wanted to - but their clients often demand to see an identity that feels familiar, timeless and trusted. However, smart tweaks that still look simple and unified is still needed to be able to stand out against 'meh' identities of the larger competitors already in the market.

Designer: Samuel Kosasih