Heritage Architecture & Design, with Upgraded Knowledge
Numanta is an architecture & interior design firm that has been established more than 20 years by the parents of the current leaders - Ananta V. and Pita. Priding themselves as more of a 'restorer' and 'upgrader' rather than having to demolish old buildings & rooms from scratch to create a new one that is irrelevant of past history and heritage. 2023 is the year they officially want to reintroduce Numanta into a newer, more contemporary market which demands an upgraded architecture & interior design work - and their identity also needs some 'restoring' and 'upgrading' in the process.
Their new, refreshed identity they need needs to reflect this - a transitional logo & wordmark that blends sans serif (modernism) and serif font (classical influence) that is friendly in the eyes of Indonesian design consumers.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 320 132" xmlns="http://www.w3.org/2000/svg"><path d="M 0 52.926 L 0 1.171 L 8.163 1.171 L 8.163 26.658 L 33.545 1.171 L 43.38 1.171 L 24.593 20.019 L 46.235 52.926 L 36.693 52.926 L 18.985 25.682 L 8.163 36.522 L 8.163 52.926 Z M 69.45 53.707 C 63.548 53.707 58.842 52.309 55.333 49.508 C 51.825 46.71 50.072 42.933 50.072 38.182 C 50.072 34.471 51.105 31.557 53.17 29.441 C 55.235 27.327 57.825 25.828 60.94 24.949 C 64.055 24.071 67.778 23.404 72.105 22.947 C 72.63 22.883 73.172 22.835 73.73 22.8 C 74.287 22.769 74.827 22.719 75.353 22.653 C 78.238 22.393 80.418 22.15 81.893 21.92 C 83.368 21.693 84.598 21.27 85.583 20.651 C 86.567 20.032 87.058 19.17 87.058 18.063 C 87.058 15.916 86.483 13.995 85.337 12.303 C 84.187 10.61 82.597 9.293 80.565 8.348 C 78.532 7.405 76.237 6.932 73.68 6.932 C 69.875 6.932 66.645 7.893 63.99 9.813 C 61.335 11.733 59.777 14.223 59.317 17.283 L 51.252 17.283 C 51.578 13.964 52.758 10.984 54.792 8.348 C 56.823 5.711 59.495 3.661 62.81 2.197 C 66.122 0.733 69.81 0 73.878 0 C 78.14 0 81.86 0.781 85.042 2.344 C 88.223 3.906 90.682 6.088 92.42 8.886 C 94.157 11.685 95.027 14.908 95.027 18.553 L 95.027 43.747 C 95.027 44.593 95.255 45.23 95.715 45.652 C 96.175 46.075 96.832 46.287 97.683 46.287 L 100.633 46.287 L 100.633 52.926 L 96.008 52.926 C 93.188 52.926 91.057 52.309 89.615 51.072 C 88.172 49.836 87.452 48.013 87.452 45.604 L 87.452 44.042 C 85.878 47.103 83.58 49.477 80.565 51.169 C 77.55 52.862 73.845 53.707 69.45 53.707 Z M 70.63 46.775 C 75.483 46.775 79.435 45.392 82.483 42.624 C 85.535 39.858 87.058 36.325 87.058 32.029 L 87.058 25.29 C 86.075 26.658 84.482 27.603 82.287 28.123 C 80.088 28.644 76.927 29.133 72.793 29.587 L 72.597 29.587 C 69.513 29.913 67.005 30.305 65.072 30.758 C 63.137 31.215 61.513 32.012 60.202 33.15 C 58.888 34.29 58.235 35.902 58.235 37.985 C 58.235 40.655 59.367 42.786 61.63 44.381 C 63.893 45.979 66.893 46.775 70.63 46.775 Z M 119.425 52.926 L 103.978 1.171 L 112.34 1.171 L 124.342 42.869 L 135.95 1.171 L 143.033 1.171 L 154.642 42.674 L 166.545 1.171 L 174.905 1.171 L 159.462 52.926 L 150.51 52.926 L 139.492 13.476 L 128.473 52.926 Z M 199.89 53.707 C 193.988 53.707 189.28 52.309 185.773 49.508 C 182.265 46.71 180.512 42.933 180.512 38.182 C 180.512 34.471 181.545 31.557 183.61 29.441 C 185.675 27.327 188.265 25.828 191.38 24.949 C 194.495 24.071 198.218 23.404 202.545 22.947 C 203.072 22.883 203.612 22.835 204.17 22.8 C 204.727 22.769 205.267 22.719 205.793 22.653 C 208.678 22.393 210.858 22.15 212.333 21.92 C 213.808 21.693 215.038 21.27 216.023 20.651 C 217.007 20.032 217.498 19.17 217.498 18.063 C 217.498 15.916 216.923 13.995 215.777 12.303 C 214.627 10.61 213.037 9.293 211.005 8.348 C 208.972 7.405 206.677 6.932 204.12 6.932 C 200.315 6.932 197.085 7.893 194.43 9.813 C 191.775 11.733 190.217 14.223 189.757 17.283 L 181.692 17.283 C 182.018 13.964 183.198 10.984 185.232 8.348 C 187.263 5.711 189.935 3.661 193.25 2.197 C 196.562 0.733 200.25 0 204.318 0 C 208.58 0 212.3 0.781 215.482 2.344 C 218.663 3.906 221.122 6.088 222.86 8.886 C 224.597 11.685 225.467 14.908 225.467 18.553 L 225.467 43.747 C 225.467 44.593 225.695 45.23 226.155 45.652 C 226.615 46.075 227.272 46.287 228.123 46.287 L 231.073 46.287 L 231.073 52.926 L 226.448 52.926 C 223.628 52.926 221.497 52.309 220.055 51.072 C 218.612 49.836 217.892 48.013 217.892 45.604 L 217.892 44.042 C 216.318 47.103 214.02 49.477 211.005 51.169 C 207.99 52.862 204.285 53.707 199.89 53.707 Z M 201.072 46.775 C 205.925 46.775 209.877 45.392 212.925 42.624 C 215.977 39.858 217.5 36.325 217.5 32.029 L 217.5 25.29 C 216.517 26.658 214.923 27.603 212.728 28.123 C 210.53 28.644 207.368 29.133 203.235 29.587 L 203.038 29.587 C 199.955 29.913 197.447 30.305 195.513 30.758 C 193.578 31.215 191.955 32.012 190.643 33.15 C 189.33 34.29 188.677 35.902 188.677 37.985 C 188.677 40.655 189.808 42.786 192.072 44.381 C 194.333 45.979 197.333 46.775 201.072 46.775 Z M 240.222 52.926 L 240.222 1.171 L 246.713 1.171 L 247.697 11.034 C 249.403 7.713 251.763 5.192 254.78 3.466 C 257.795 1.742 261.47 0.879 265.798 0.879 L 267.568 0.879 L 267.568 8.886 L 265.798 8.886 C 260.288 8.886 256.01 10.367 252.962 13.328 C 249.913 16.291 248.387 20.441 248.387 25.778 L 248.387 52.926 Z M 295.898 54 C 291.767 54 288.19 53.219 285.175 51.657 C 282.158 50.095 279.863 47.931 278.288 45.165 C 276.715 42.399 275.928 39.257 275.928 35.741 L 275.928 1.171 L 284.093 1.171 L 284.093 35.447 C 284.093 39.093 285.24 41.909 287.535 43.893 C 289.83 45.88 292.88 46.871 296.683 46.871 C 301.405 46.871 305.095 45.521 307.75 42.817 C 310.405 40.117 311.765 36.714 311.832 32.614 L 311.832 1.171 L 320 1.171 L 320 52.926 L 313.507 52.926 L 312.818 45.116 C 311.112 47.981 308.785 50.178 305.835 51.705 C 302.882 53.234 299.57 54 295.898 54 Z" fill="rgb(0, 0, 0)" height="54px" id="CjaZTQqub" transform="translate(0 35)" width="319.99998210853164px"/></svg>)
