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Numanta

Numanta

Numanta

Client

Client

:

:

Numanta

Numanta

Scope

Scope

:

:

Branding

Branding

Year

Year

:

:

2023

2023

Contemporary, but Grounded in Feasibility

..is the main branding aspect that SAAL, a spatial (a cross between architecture, interior, lighting and a bit of landscaping) design studio based on South Jakarta. N. Susardi and M. Sebastian, the two partners at SAAL, commissioned us to create a Brand Identity along with Social Media strategy for their studio, to mark their transition from their first 3 years figuring out what they truly are, into a more matured and firm.. firm.

Contemporary, but Grounded in Feasibility

..is the main branding aspect that SAAL, a spatial (a cross between architecture, interior, lighting and a bit of landscaping) design studio based on South Jakarta. N. Susardi and M. Sebastian, the two partners at SAAL, commissioned us to create a Brand Identity along with Social Media strategy for their studio, to mark their transition from their first 3 years figuring out what they truly are, into a more matured and firm.. firm.

A Play of Fundamental Textures with Contemporary Applications

When designing the main identity collateral such as their stationeries, we used textured paper and subtle but noticeable print treatments such as deep embossing to create 'print' - a contemporary treatment in print to represent their contemporary approach in design.

Designer: Samuel Kosasih - Social Media Strategist: Samuel Kosasih