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"Quatre Temps, Quatre Chaussettes"
Four socks for four different times of the day - Mornings, Days, Afternoons and Nights.. while at first the concept seemingly are disconnected to Rolla latest collection for Q1 2025's own designs, "the Four Drinks" from their design commonly drank by their loyal customer base (Matcha, Mimosa, Coffee and Martinis).. the photoshoots connect the dots between the socks' designs to a more relevant (and also, wider lifestyle) lifestyle of the customers. The drinks are aptly suitable for the times of days - matcha in the mornings, coffee in the noon and martinis on your night party.
Bridging Creativity with Content Planning
While originally we were commissioned just for the art direction & photography of this project, we extended the concept to include a deck where we give a storytelling / narrative as a basis for the social media content plan of Rolla's team.
Art Direction: Samuel Kosasih - Photographer: Ivana Wijaya - Stylist: Sane Juice
