SAAL Design Studio

Client

SAAL Design Studio

Scope

Branding, Social Media Management

Year

2022

Contemporary, but Grounded in Feasibility

..is the main branding aspect that SAAL, a spatial (a cross between architecture, interior, lighting and a bit of landscaping) design studio based on South Jakarta. N. Susardi and M. Sebastian, the two partners at SAAL, commissioned us to create a Brand Identity along with Social Media strategy for their studio, to mark their transition from their first 3 years figuring out what they truly are, into a more matured and firm.. firm.

A Play of Fundamental Textures with Contemporary Applications

When designing the main identity collateral such as their stationeries, we used textured paper and subtle but noticeable print treatments such as deep embossing to create 'print' - a contemporary treatment in print to represent their contemporary approach in design.

Designer: Samuel Kosasih - Social Media Strategist: Samuel Kosasih