![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 320 132" xmlns="http://www.w3.org/2000/svg"><path d="M 0 52.926 L 0 1.171 L 8.163 1.171 L 8.163 26.658 L 33.545 1.171 L 43.38 1.171 L 24.593 20.019 L 46.235 52.926 L 36.693 52.926 L 18.985 25.682 L 8.163 36.522 L 8.163 52.926 Z M 69.45 53.707 C 63.548 53.707 58.842 52.309 55.333 49.508 C 51.825 46.71 50.072 42.933 50.072 38.182 C 50.072 34.471 51.105 31.557 53.17 29.441 C 55.235 27.327 57.825 25.828 60.94 24.949 C 64.055 24.071 67.778 23.404 72.105 22.947 C 72.63 22.883 73.172 22.835 73.73 22.8 C 74.287 22.769 74.827 22.719 75.353 22.653 C 78.238 22.393 80.418 22.15 81.893 21.92 C 83.368 21.693 84.598 21.27 85.583 20.651 C 86.567 20.032 87.058 19.17 87.058 18.063 C 87.058 15.916 86.483 13.995 85.337 12.303 C 84.187 10.61 82.597 9.293 80.565 8.348 C 78.532 7.405 76.237 6.932 73.68 6.932 C 69.875 6.932 66.645 7.893 63.99 9.813 C 61.335 11.733 59.777 14.223 59.317 17.283 L 51.252 17.283 C 51.578 13.964 52.758 10.984 54.792 8.348 C 56.823 5.711 59.495 3.661 62.81 2.197 C 66.122 0.733 69.81 0 73.878 0 C 78.14 0 81.86 0.781 85.042 2.344 C 88.223 3.906 90.682 6.088 92.42 8.886 C 94.157 11.685 95.027 14.908 95.027 18.553 L 95.027 43.747 C 95.027 44.593 95.255 45.23 95.715 45.652 C 96.175 46.075 96.832 46.287 97.683 46.287 L 100.633 46.287 L 100.633 52.926 L 96.008 52.926 C 93.188 52.926 91.057 52.309 89.615 51.072 C 88.172 49.836 87.452 48.013 87.452 45.604 L 87.452 44.042 C 85.878 47.103 83.58 49.477 80.565 51.169 C 77.55 52.862 73.845 53.707 69.45 53.707 Z M 70.63 46.775 C 75.483 46.775 79.435 45.392 82.483 42.624 C 85.535 39.858 87.058 36.325 87.058 32.029 L 87.058 25.29 C 86.075 26.658 84.482 27.603 82.287 28.123 C 80.088 28.644 76.927 29.133 72.793 29.587 L 72.597 29.587 C 69.513 29.913 67.005 30.305 65.072 30.758 C 63.137 31.215 61.513 32.012 60.202 33.15 C 58.888 34.29 58.235 35.902 58.235 37.985 C 58.235 40.655 59.367 42.786 61.63 44.381 C 63.893 45.979 66.893 46.775 70.63 46.775 Z M 119.425 52.926 L 103.978 1.171 L 112.34 1.171 L 124.342 42.869 L 135.95 1.171 L 143.033 1.171 L 154.642 42.674 L 166.545 1.171 L 174.905 1.171 L 159.462 52.926 L 150.51 52.926 L 139.492 13.476 L 128.473 52.926 Z M 199.89 53.707 C 193.988 53.707 189.28 52.309 185.773 49.508 C 182.265 46.71 180.512 42.933 180.512 38.182 C 180.512 34.471 181.545 31.557 183.61 29.441 C 185.675 27.327 188.265 25.828 191.38 24.949 C 194.495 24.071 198.218 23.404 202.545 22.947 C 203.072 22.883 203.612 22.835 204.17 22.8 C 204.727 22.769 205.267 22.719 205.793 22.653 C 208.678 22.393 210.858 22.15 212.333 21.92 C 213.808 21.693 215.038 21.27 216.023 20.651 C 217.007 20.032 217.498 19.17 217.498 18.063 C 217.498 15.916 216.923 13.995 215.777 12.303 C 214.627 10.61 213.037 9.293 211.005 8.348 C 208.972 7.405 206.677 6.932 204.12 6.932 C 200.315 6.932 197.085 7.893 194.43 9.813 C 191.775 11.733 190.217 14.223 189.757 17.283 L 181.692 17.283 C 182.018 13.964 183.198 10.984 185.232 8.348 C 187.263 5.711 189.935 3.661 193.25 2.197 C 196.562 0.733 200.25 0 204.318 0 C 208.58 0 212.3 0.781 215.482 2.344 C 218.663 3.906 221.122 6.088 222.86 8.886 C 224.597 11.685 225.467 14.908 225.467 18.553 L 225.467 43.747 C 225.467 44.593 225.695 45.23 226.155 45.652 C 226.615 46.075 227.272 46.287 228.123 46.287 L 231.073 46.287 L 231.073 52.926 L 226.448 52.926 C 223.628 52.926 221.497 52.309 220.055 51.072 C 218.612 49.836 217.892 48.013 217.892 45.604 L 217.892 44.042 C 216.318 47.103 214.02 49.477 211.005 51.169 C 207.99 52.862 204.285 53.707 199.89 53.707 Z M 201.072 46.775 C 205.925 46.775 209.877 45.392 212.925 42.624 C 215.977 39.858 217.5 36.325 217.5 32.029 L 217.5 25.29 C 216.517 26.658 214.923 27.603 212.728 28.123 C 210.53 28.644 207.368 29.133 203.235 29.587 L 203.038 29.587 C 199.955 29.913 197.447 30.305 195.513 30.758 C 193.578 31.215 191.955 32.012 190.643 33.15 C 189.33 34.29 188.677 35.902 188.677 37.985 C 188.677 40.655 189.808 42.786 192.072 44.381 C 194.333 45.979 197.333 46.775 201.072 46.775 Z M 240.222 52.926 L 240.222 1.171 L 246.713 1.171 L 247.697 11.034 C 249.403 7.713 251.763 5.192 254.78 3.466 C 257.795 1.742 261.47 0.879 265.798 0.879 L 267.568 0.879 L 267.568 8.886 L 265.798 8.886 C 260.288 8.886 256.01 10.367 252.962 13.328 C 249.913 16.291 248.387 20.441 248.387 25.778 L 248.387 52.926 Z M 295.898 54 C 291.767 54 288.19 53.219 285.175 51.657 C 282.158 50.095 279.863 47.931 278.288 45.165 C 276.715 42.399 275.928 39.257 275.928 35.741 L 275.928 1.171 L 284.093 1.171 L 284.093 35.447 C 284.093 39.093 285.24 41.909 287.535 43.893 C 289.83 45.88 292.88 46.871 296.683 46.871 C 301.405 46.871 305.095 45.521 307.75 42.817 C 310.405 40.117 311.765 36.714 311.832 32.614 L 311.832 1.171 L 320 1.171 L 320 52.926 L 313.507 52.926 L 312.818 45.116 C 311.112 47.981 308.785 50.178 305.835 51.705 C 302.882 53.234 299.57 54 295.898 54 Z" fill="rgb(0, 0, 0)" height="54px" id="CjaZTQqub" transform="translate(0 35)" width="319.99998210853164px"/></svg>)
Contemporary, but Grounded in Feasibility
..is the main branding aspect that SAAL, a spatial (a cross between architecture, interior, lighting and a bit of landscaping) design studio based on South Jakarta. N. Susardi and M. Sebastian, the two partners at SAAL, commissioned us to create a Brand Identity along with Social Media strategy for their studio, to mark their transition from their first 3 years figuring out what they truly are, into a more matured and firm.. firm.
A Play of Fundamental Textures with Contemporary Applications
When designing the main identity collateral such as their stationeries, we used textured paper and subtle but noticeable print treatments such as deep embossing to create 'print' - a contemporary treatment in print to represent their contemporary approach in design.
Designer: Samuel Kosasih - Social Media Strategist: Samuel Kosasih
