Tarapuja ERP

Client

Tarapuja

Scope

Branding, Publication

Year

2024

A Guide in the New Era of Maritime Planning

Tarapuja is a software development company specializing in ERP solutions for Maritime applications. As the maritime & shipping industry enters the all-digital era of today, it is in desperate need to innovate. Tarapuja came as a startup to provide bespoke and expert technological solutions to plan resources, track business and more.

Tarapuja become a 'guide' for maritime industry players by providing the ERP needed for digitalization. And a 'guide' needs a matching identity..

A Guide in the New Era of Maritime Planning

Tarapuja become a 'guide' for maritime industry players by providing the ERP needed for digitalization. And a 'guide' needs a matching identity..

Modernized 'Compass' That Pays Tribute to its Indonesian Heritage

As the name suggests, Tarapuja is an Indonesian company that pays tribute to long history of maritime in Indonesia. As such, a 'compass' is a very strong identity in the maritime industry of Indonesia. Combining 'compass', batik Kawung motif (a Javanese hallmark) and modular, industrial design styling results in an identity that perfectly represents this guide, this 'compass' named Tarapuja, in the ERP industry.

Design Direction: Samuel Kosasih - Designer: Samuel Kosasih, Adinda Dina - Copywriter: Samuel Kosasih